Using Google analytics for sms campaigns

http://econsultancy.com/uk/blog/63737-how-to-use-google-analytics-and-sms-to-increase-sales

What Keeps Marketers up at night?

Traditional media and channels are under pressure from the new age media/channel/devices and this is throwing up new challenges for the marketers.

The fact that this new media is a lot 'measurable' and the rules of the game change every month/quarter can be a bit daunting for marketers. But the truth is that marketing basics have not changed....its just that marketing has become more agile and sharper.

http://www.slideshare.net/adobe/full-study-digital-distress-what-keeps-marketers-up-at-night-26457287

Insurance ecommerce players to gain from FB & Google adplatform tieup.

An important development worth highlighting is Facebook and Google joining hands to leverage each others ad platform. Needless to say, this is super news for insurance ecommerce players. Dropouts can be retargetted on FB with a premium discount or lower sum assured plan.

See link below

http://techcrunch.com/2013/10/18/doubleclick-fbx/

Integrating analytics from multiple devices...

Customers are interacting with multiple devices and each devices acts as a source of data collection....data be it transactional or  behavioral,  from different devices needs to be integrated to offer a single (unique) customer view.

See the link below to know more.

http://youtu.be/B4Ori9l_Sgo

One size fits all...now with RESS (responsive design with server side controls)

RESS (Responsive design with server side control) provides the right approach where seamless user experience across devices is balanced by site load time. Insurance e-commerce websites as well may not be as busy as some large e-commerce sites but even a slight improvement in the site load time has a significant impact.

http://www.mobilemarketer.com/cms/opinion/columns/16409.html

Remarketing Webinar

http://www.youtube.com/watch?v=TCDZQgVSPVY


Must watch webinar that explains the basics of remarketing.